Mobile is a top priority, or should be, for retailers today. From apps to responsive or adaptive websites, merchants are working hard to reach shoppers on their device of choice: the smartphone.
But many aren’t measuring up, according to a new report from PointSource.
“The State of the Mobile Experience” study surveyed nearly 300 influencers and decision-makers across several industries including retail, insurance, finance and supply chain, and found that nine in 10 companies have a mobile website, and eight in 10 currently use a mobile app.
