After ramping up efforts to reduce friction in the online shopping experience over the pandemic, retailers are now reportedly focusing their investments on the in-store payment process.
According to a recent Wall Street Journal article:
- Halfords, the UK-based retailer of auto parts and bicycles, is exploring a technology that uses sound waves to enable digital payments via a customers’ mobile device.
- Kroger is testing smart shopping carts that enable customers to avoid the traditional checkout line, as well as exploring installing checkouts in individual aisles.
- Nordstrom is investigating payment via mobile phone.