As consumer spending dips, retailers and ecommerce businesses are facing a perfect storm that is impacting their digital advertising ROI. They are being challenged with growing ad fraud in digital campaigns and a slowing economy. The result is a growing need to optimise digital campaigns to ensure they are reaching the right consumers and delivering legitimate traffic to their websites.
According to Statista, retail ecommerce sales are predicted to reach $8.1 trillion by 2026. This makes the industry an incredibly tempting target for fraudsters.