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3 Winning Omnichannel Strategies for Unifying the In-Store and Online Shopping Experiences

November 6, 2023

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Malls have been gathering places for moviegoers, mall walkers and of course shoppers for decades. As consumers turned to ecommerce during the pandemic (in droves), the “death of the mall” was widely reported. The pandemic did change shopper behavior, with many sticking with buying goods online and impacting physical stores once it subsided.

However, there is some good news for brick-and-mortar retail and malls: Coresight Research recently reported that foot traffic at top-tier malls was up 12% on average in 2022 compared to pre-pandemic 2019 levels, while traffic at lower-tier malls was up 10%.

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