Nearly half, 47%, of consumers wouldn’t shop with an online retailer that charges for online returns, according to a new report from PPM platform ROI Hunter.
The research reveals that price is still the most important influencing factor in online purchasing decisions. As a result, even a small uplift could run the risk of putting consumers off at a time when many have already changed their shopping habits just to make ends meet.
The findings are bad news for fashion giants like Zara that have introduced charges for online returns.
