BJ’s has made a concerted effort to enhance its digital infrastructure and has seen that effort pay off handsomely over the past year, Eddy said at the UBS Global Consumer and Retail Virtual Conference. The result has been an online business that is bringing in sales at five times the rate it did when the company went public in mid-2018, he said.
“Rewind the videotape four or five years and we didn’t really have a website that could get out of its own way. We didn’t have an app that solved anybody’s problems,” Eddy said. “We really just didn’t have anything from which to work and spent a few years building all that infrastructure. And lo and behold, all you need is a pandemic and you get a thriving business on top.”
