A new study predicts social commerce growth will spike in the years ahead and represent a “democratizing force,” opening up opportunities online for individuals and small businesses.
“Any brand, large or small, can sell via social commerce, and any individual can now become or create a ‘brand’ of their own and reach a market directly,” said Accenture in the study “This has hugely positive implications for small businesses and entrepreneurs as they are able to reach potentially massive markets that were simply not available to them before.”
