Whole Foods Market, Inc. is teaming up with a well-known analytics provider to obtain a deeper understanding of its assortment and customer base.
The specialty grocery chain has selected Nielsen as its primary U.S. analytics provider for POS data, consumer insights and industry metrics. Nielsen is working with the company to collaboratively create a customized natural and organic product hierarchy that will provide a comprehensive view of Whole Foods Market’s product categories, including ingredient-level attributes.
