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The coronavirus outbreak has shifted the online competitive landscape

March 27, 2020

Many retailers and brands have begun to ramp up e-commerce promotions, frequently with big discounts, in efforts to connect with customers and drive sales during a time of unprecedented uncertainty. With customers just as unconfident about their futures as retailers, however, it’s not a sure thing that they will spend, regardless of how good the deals are.

Macy’s, Vineyard Vines, American Eagle, Nike and Sephora are a few of the brands and retailers trying to boost online sales, CNBC reports.

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