Many retailers and brands have begun to ramp up e-commerce promotions, frequently with big discounts, in efforts to connect with customers and drive sales during a time of unprecedented uncertainty. With customers just as unconfident about their futures as retailers, however, it’s not a sure thing that they will spend, regardless of how good the deals are.
Macy’s, Vineyard Vines, American Eagle, Nike and Sephora are a few of the brands and retailers trying to boost online sales, CNBC reports.
