Dress code in retail is paramount to driving sales and achieving business growth. The reason? It’s human nature to judge people based on how they’re dressed.
Take a retail store, for example. If a customer walks into a store and sees the owner or sales staff dressed in baggy colorful pants, white lipstick, wild red hair, a red nose and colored shoes, they’ll quickly decide the person is a clown.
That’s because customers judge within seconds of spotting you. Your product knowledge, good looks and welcoming personality will not matter if they can’t trust you.
