Lidl Express may be a one-off for the time being. But with the company emphasizing flexibility in its store development, and with grocers across the U.S. scaling down to reach high-density markets, the pint-sized location could be a valuable laboratory for the discounter going forward.
Lidl entered the U.S. two years ago with a 36,000-square-foot store model that was significantly larger than the battle-tested box that had proven so successful throughout Europe.
