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H&M launches branding campaign to attract talent

March 28, 2019

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Retailers that focus on building and promoting a brand as an employer can compete more successfully for talent, experts previously told Retail Dive’s sister publication HR Dive. And a brand that emphasizes the company’s culture as team-based and inclusive could appeal to workers — younger ones especially, many of whom are more likely to work in retail and place greater value on diversity-related initiatives.

H&M joins Walmart and what appears to be a growing list of other retailers who are using apps to allow workers more flexibility and choice in managing their work schedules. A company’s predictive scheduling may appeal to applicants, as well as serve as a means of avoiding scheduling conflicts.

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