Amazon has opened its second Amazon Style store in the US, aiming to merge physical and digital retail into a bricks-and-mortar space.
The new phygital store has opened at Easton Town Center in Columbus, Ohio.
Amazon debuted its first instalment of its clothing store earlier this year in May.
When in the store, shoppers are able to send items to the fitting room with their Amazon Shopping app. Once there, they will be able to use touchscreens to browse more options, rate items, and request more sizes or styles that are delivered to the room.
