Social media is fast becoming a key retail channel for businesses according to new research by SavvyShopper.
The findings indicate that shopping using social platforms will pick up pace substantially over the next five years to become a mainstream channel, as Gen Z grow up to become adults and the core target retail audience.
According to the research, 63 per cent of Gen Y/Z shoppers said in the research that social media was their first port of call for ideas and inspiration surrounding online buys.
