Products that were surefire sellers three weeks ago are suddenly unpopular as the threat of coronavirus temporarily rewrites what many consumers think of as convenient — and even safe — to buy. Fresh produce sales have been impacted by coronavirus fears, leading retailers to focus on promoting hermetically sealed alternatives.
Promotion is down as a whole, but those retailers that are promoting produce are pushing pre-bagged products, according an article written by Tom Karst, editor-in-chief of The Packer. Mr. Karst identifies some probable drivers of the promotional shift, including grocers recognizing that customers:
