J.C. Penney Co. Inc. is serious about making its e-commerce work in concert with its stores.
“Omnichannel is not a catchphrase at J.C. Penney,” said CEO Marvin Ellison last week during a conference call with analysts. “It is a strategic process.”
The department store chain released earnings and other measurements that appear to show its omnichannel strategy is working. While J.C. Penney does not break out online sales from total sales, it said digital and stores sales were both in positive territory in Q2.
