The holiday season can make or break many small to mid-sized retailers. In 2020, these businesses showed true innovation and found new ways to deliver products to consumers. But now that restrictions are easing and a return to normal seems within reach, what does the future hold and what behaviors will stick in 2021?
Silverback Strategies polled 1,048 consumers between Christmas and New Year’s Day to answer these questions. The survey’s research report provides a unique look at the buying behavior of holiday shoppers during the global pandemic. Consumers today expect a seamless user experience.