Traditional retailers across the country have been playing catch-up for decades, trying to meet the changing needs of the consumer. Shoppers increasingly want the convenience of online shopping and anywhere fulfillment.
This vast migration of consumers from brick-and-mortar stores to the digital marketplace began at least as early as Amazon opening its doors. Then came the challenges of COVID-19 and even the holdout businesses — local restaurants, corner shops, discount outlets — were scrambling to go online. A recent study from Adobe revealed that online spending grew by $183 billion in 2020, highlighting the tremendous impact of the pandemic on shopping habits.
