You know why retailers’ efforts to reduce returns have been backfiring, but what about brands that have been making returns even easier and more accessible for customers?
These retailers are making a good name for themselves at a time when the e-commerce experience is more than just competitive prices and fast shipping. The buying experience is no longer stopping after customers click “buy now.”
“Today’s consumer mindset has changed,” stated Forbes. “Services like Amazon Prime have set the bar at a higher level, with speedy delivery, low prices, a vast selection and hassle-free returns.”
