From in-store cooking classes to a personal shopping service, grocers across the nation are introducing new ideas to turn their stores into places to spend their leisure time as well as shop.
By becoming a destination for shoppers, grocers can increase traffic and deepen loyalty with their customers. Some of the most innovative retailers are now go-to spots for daily workouts, wine tastings, family meals and, of course, buying groceries.
“We have to give shoppers a compelling reason to continue to be with us, and we’ve got to think outside the box a little bit,” Amanda Fischer, a spokeswoman with New Jersey-based ShopRite, told sister publication Grocery Dive.
