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Study: Amazon’s ad revenues to grow 470% by 2023

June 25, 2019

The new Juniper report is the latest to point to how Amazon’s growth as an advertising platform is disrupting the digital media landscape. An eMarketer forecast in February projected that Amazon’s share of the U.S. digital ad market will reach nearly 10% next year, while the combined share of Google and Facebook will drop for the first time in 2019. In April, Google parent Alphabet reported that its ad revenue, which showed a 15% year-over-year increase, actually represented a drop in its growth for four consecutive quarters.

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