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Welcome back, Toys R Us. Your market is tougher than ever

October 28, 2019

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What happens to a retail category when its largest retail specialist disappears? Toys offers perhaps the clearest answer to that question.

This year’s holiday sales season marks the second without the big box version of Toys R Us. It could be even more important than the one before to secure market share and win over displaced Toys R Us shoppers looking for a new go-to shop for toys.

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