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Study: Amazon’s share of smart speaker shipments fell to 41% from 76% last year

August 15, 2018


Though Amazon helped pioneer the market for smart speakers with its line of Echo devices that power its Alexa digital assistant, the Strategy Analytics estimates show that the e-commerce giant isn’t invulnerable to the advances of other device makers in a space where adoption is expected to continue to grow and is therefore attracting more competitors. Amazon has marketed the Echo as the central hub of a smart home for connected appliances that consumers can control with their voice commands, and as entryway to its e-commerce platform. The company this month expanded Alexa’s features to let shoppers use their Echo to shop at Whole Foods, which Amazon acquired last year for $13.7 billion.

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