Social media advertising is expected to make up half of all retail advertising spend throughout 2020.
According to new research from Smartly.io 52 per cent of retail marketers intend to spend more on social media advertising in 2020 than they did last year.
A further 50 per cent of retail advertisers plan to spend more than half of their entire budget on social media advertising, totalling around $65 billion in the US alone.
