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Amazon generates five times more web traffic than Walmart

April 26, 2018


Walmart overshadows Amazon as a retailer in many if not most respects, except when it comes to Amazon’s turf of online performance. But Walmart, through a series of acquisitions and improvements to its digital operations, has begun to turn that around.

Walmart’s online rise has the two locked in battle on several fronts, most notably on price. Deal-hunting is a major driver of online sales, and Amazon remains a price leader in several categories. Its prices average 10% less than all other retailers, according to recent research from e-commerce analytics firm Profitero.

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