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Wish Sold to Asian Ecommerce Platform Qoo10 for $173 Million

February 13, 2024

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After years of decline, ContextLogic has sold its discount shopping app Wish for approximately $173 million in cash to Qoo10, an ecommerce platform that operates localized online marketplaces throughout Asia.

Qoo10 is headquartered in Singapore and operates marketplaces in Singapore, Indonesia, Malaysia, mainland China and Hong Kong. In 2018 its Japanese marketplace was spun off and sold to Ebay, which had previously been an investor in Qoo10 parent company Giosis.

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