Target has started testing 10-items-or-less checkout lanes at a handful of its stores. According to The Street, Target had generally not specified a limit to its self-checkout stations, unlike most grocery stores. Now, certain locations are “testing the limits” in an attempt to increase checkout speed by prompting customers to bring larger purchases to human cashiers.
Some may consider this to be controversial because “self-checkout, while polarizing, has its fans. Some customers like not having to interact with another human being. Others find self-checkout faster.” And yet a Target spokesperson told CNN that one of the test’s goals is to “better understand” customers’ preferences.
