The 2015 total retail sales reveal that eCommerce sales continue to grow at a rapid pace, growing 14.6 percent year over year in 2015 to a grand total of $341.7 billion. The surge was so strong, in fact, that eCommerce accounted for 66.4 percent of total retail sales growth year over year.
The recently released 2015 eCommerce growth data has major implications on in-store retail strategies, as fixed costs won’t be sustainable in marginally profitable stores. If the growth of eCommerce continues at this pace, tertiary stores will soon be underwater.
