Under Armour CEO Kevin Plank says the more than 160 million users of the company’s Connected Fitness platform are key to future e-commerce growth.
Physically active shoppers helped Under Armour Inc. sprint to a strong start in 2016.
Under Armour, No. 100 in the Internet Retailer 2016 Top 500 Guide, reports Q1 2016 direct-to-consumer sales, which include e-commerce, of $266 million, up 33% from $200 million in the year-ago period.
