The arrival of the holiday season is one of the most exciting times of the year for both retailers and consumers. With a view to capitalize on feverish holiday spending, busy retail store associates scurry to keep shelves stocked while eager shoppers empty their wallets in preparation for the holidays.
And with some retailers going into the final two months of the year with as much as a 30% gap in their retail sales plan, the holidays are a make or break time of year for both brands and retailers alike.
