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Home goods retailer jumps into augmented reality app

March 22, 2017

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Pottery Barn customers in the San Francisco area will soon be able to see how a product will look in their home before they buy it.

The retailer, a division of Williams-Sonoma, will launch its first smartphone augmented reality app later this month. Called 3D Room View, the app is powered by Tango technology from Google. (It can be used only on Tango enabled smartphones.)

In launching its new app, Pottery Barn is following in the footsteps of such other home goods brands as Ikea and Wayfair, which already offer AR apps.

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