Although the convenience industry has experienced an accelerated phase of consolidation globally, many U.S. retailers have been immune to that trend. Thanks to a reliance on historically high fuel margins, these retailers have been able to survive on the status quo. However, when fuel margins contract — and they inevitably will — those retailers will face a tremendous amount of pressure to adapt their businesses.
To thrive, convenience retailers must be more proactive in adjusting to rapidly changing market dynamics. So how can they achieve that? By recognizing the growing importance of data — specifically, how they access, unify and start to action data in a more cohesive way.
