Shopping is everywhere. There are seemingly endless opportunities to shop — or be inspired to shop — in both the physical and digital worlds at any moment. Today’s consumers move across digital, physical and social platforms with ease, switching from browsing, researching and buying in seconds. As a result, shoppers have more touch points with a brand before making a purchase than ever before.
While this new way of shopping holds a lot of promise for brands, it’s not without its challenges. As shopping journeys become increasingly complex, it’s harder for brands to put themselves in front of their consumers at exactly the right moment.
