For the better part of the last several decades, ‘sales per square foot’ has been the holy grail of retail analytics. Especially relevant prior to the rise of e-Commerce, this metric once provided the most efficient way to analyze a store’s ability to capitalize on available selling space.
You probably noticed that things have been shifting in the world of retail – an increase in buying options, brands, and consumer knowledge have all led to more customer control over purchasing decisions. As the way we buy changes, so does the way that retailers can — and should — analyze their business.
