Top

Target pulls back on innovation to focus on the fundamentals

February 3, 2017

Category:

On the heels of a less than stellar holiday, Target Corp. is scaling back on some parts of its innovation agenda in order to concentrate on its core business.

The Minneapolis Star Tribune reported that Target has scrapped its highly secretive e-commerce startup called Goldfish, and also has shelved a prototype for a store of the future, complete with robots, that was due to be built soon.

Dustee Jenkins, Target’s senior VP of communications, said in a statement in the report that Target still sees “tremendous opportunity” for innovation to fuel growth in digital, technology, supply chain and merchandising, and is “absolutely committed to pursuing what’s next.”

Read More on Chain Store Age