Purchases from mobile devices continue to rise and upping ad spend is driving results for retailers.
According to data from Rakuten Marketing., purchases from smartphones that originated from a display ad on a computer increased by 52% between the third and fourth quarter of 2015. During that time tablet purchases that resulted from a display ad on a computer grew by 125%.
For the full year 2015, there was a 106% increase year-over-year revenue attributed to mobile campaigns. The beauty & personal care vertical benefited most with a 383% year-over-year increase. Average mobile campaign performance improved 283%. In comparison, social campaign performance rose 46%.
