It might be the understatement of the century to say that market conditions have not been ideal or kind to many businesses over the past two years. Brick-and-mortar retail faced some of the harshest conditions in recent memory, and with so many bankruptcies and closures, some wonder whether there is a future at all for in-store shopping.
Competing with Online Shopping
Ecommerce offers convenience: shoppers can filter stock to suit their needs, check out with the click of a button, and then have their purchase in-hand within the week. To compete with that, in-store shopping has to offer experience and culture.