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Shut Up And Start Selling – How To Redirect From Sabotage To Retail Sales Success

August 22, 2016

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I was in a sporting goods store when I overheard a department manager talking to a clerk while about a half dozen shoppers walked around.

“What are you doing standing behind the register?” he asked.

The clerk replied, “I’m letting them look.” Meanwhile a customer, trying to find her size in a stack of jerseys, smiled and gave up. The manager saw her resignation, went over, and helped her.

With traffic counts down (for some retailers in the double-digits), the panic to do something has led to multiple initiatives from retailers to try to save their shrinking piece of the pie.

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