Any retailer will tell you that succeeding during the holiday season hinges on two things: preparation and timing. Back-to-school gives way to Halloween and, before you know it, Thanksgiving and Black Friday are upon us, signaling the official start of the holiday season. The fourth quarter moves fast, so it pays to plan ahead. But doing so is sometimes easier said than done.
Historical in-store shopper traffic trend data can inform decisions and help shape retailers’ plans for staffing, merchandising, inventory, and more. Here’s what the holiday season is likely to bring and what that means for retailers…
