Consumer spending on Cyber Monday surpassed initial projections to reach $12.4 billion — both a 9.6% year-over-year increase and the biggest online shopping day of all time, according to Adobe Analytics. Monday’s sales capped off a banner Cyber Week, which saw record spending every day from Thanksgiving through Cyber Monday and brought in a total of $38 billion in sales overall (up 7.8% YoY).
Amazon alone said it sold 1 billion products during its extended promotion period, which kicked off earlier than the traditional Cyber Week start of Thanksgiving Day, on Nov. 17.
A record 200.4 million consumers shopped over the five-day weekend, surpassing last year’s record of 196.7 million, according to the annual survey from the National Retail Federation and Prosper Insights & Analytics.
