Nike Inc. is making progress toward its goal of becoming a $7 billion e-commerce player by 2020, as the footwear giant reported a 46% year-over-year increase in online sales for its fiscal second quarter of 2017.
The gain for the quarter ended Nov. 30 and reported Tuesday follows a 49% increase in Nike’s first fiscal quarter. In 2015 Nike unveiled an ambitious plan to grow its e-commerce business to $7 billion by 2020. It has rolled out a number of initiatives in the past year to get there, including a much-touted mobile app, expanding online into new foreign markets and strategies aimed at connecting in-store and online shopping.
