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Mobile helps Ulta shine

January 30, 2017

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In the Instagram era, where looking good on camera is more important than ever, one retailer has found a way to capitalize on the selfie craze.

Ulta Beauty, where women can buy a broad range of cosmetics and get their hair styled on site, was a rare bright spot in what was otherwise a disastrous 2016 for U.S. retailers. Shares of the Bolingbrook, Ill.-based company surged 38% last year, about four times higher than the Standard & Poor’s 500 Index’s gain. Ulta is No. 153 in the Internet Retailer 2016 Top 500 Guide.

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