There was a time when great merchandising was a valuable tool in a retailer’s arsenal against competitors. Now it’s a cost-saving area.
Yet it is one of the most impactful ways you have to influence a brick and mortar shopper and get them to pause and consider. In the Lord & Taylor display pictured above, all the right elements are there: curated product, featured spot, well-lit, props of appropriate size, all in a limited color pallet
Shoppers are leaving their homes less and less to venture into the real world of weather, traffic, and parking. Yet we are seeing some of the most exciting store designs ever.
