Missguided is debuting its first shopping app, which will be available on Apple’s iOS platform next week (8 March).
The mobile app, built on Poq’s app commerce platform, will feature a functionality called “Swipe to Hype”, which is similar to the Tinder dating app. The feature will allow customers to swipe through different fashion items, choosing which they ‘love’ as they go along. In theory, customers should be able to save these items to wish lists and the retailer should be able to use the data to better understand its shoppers.
