A new benchmarking report from Retail Systems Research (RSR) has found that big changes are ahead for merchandising in 2016, with retailers crying out for a better understanding of consumer demand and how to meet it effectively.
“The world of retail merchandising is a microcosm for the industry at large,” says Steve Rowen, managing partner at RSR Research and co-author of the report. “As it becomes increasingly difficult for retailers to find unique products to sell, the choices retailers must make about what to sell and when become all that much more critical. How a retailer merchandises is a strong indicator of how successful the entire enterprise will be.”
