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Can Modern CRM be the Lifeline Retail is Looking for?

In a reversal of the traditional paradigm, today’s consumer expects brand loyalty to be reciprocal. They invest time as advocates of your brand, and in return they expect you to reward them with unique experiences that justify their commitment. This new dynamic requires a reimaging of the standard customer relationship management (CRM) software that retailers have typically used to offer customers a basic level of personalization.

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