Google Shopping ads are now accessible to Instacart’s advertising partners, which can leverage Instacart’s retail media data. This means that CPG advertisers that work with Instacart can now activate Google Shopping ads powered by Instacart’s first-party data and closed-loop insights to reach consumers searching for products on Google.
Instacart offers insights on consumer shopping behavior from its catalog of more than 1.4 billion products across over 1,400 retail banners. With this integration, Google Shopping ads featuring CPG brands available on Instacart can now scale to reach consumers who are shopping across Google. Those customers will then be able to click to complete their shopping journey on Instacart.
