Independent retailers have a huge advantage over big-box retailers when it comes to holidays like Valentine’s Day. While major names have a brand image to maintain and are limited with their creative options, independent retailers can inject humor and personality much more easily into their displays and promotions.
But what works best for the most romantic day of the year? How can your store convince smitten customers that you are right place for them to purchase products for that special person? Here are three expert tips to increase customer spending for Valentine’s Day.
