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How Prada, Starbucks and Porsche are Using Discord to Up Their Customer Engagement Game

August 31, 2023


For many people Discord remains an anomaly — something they may have heard of during the pandemic but found too technically intimidating or aesthetically unappealing to bother with. In fact, part of Discord’s mystique is its indefinability: is it a social media platform, a messaging app or some kind of new amalgamation of the two?

The answer is yes, and while futurist Matt Maher is the first to agree that the platform is “really ugly,” he also thinks that despite its niche status, Discord is a “bellwether for what the future of digital is going to look like.” That makes it a platform that everyone should pay attention to.

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