After entering physical retail for the first time at Target in April, Grove Collaborative is joining the list of retailers getting consumers in a festive mood.
But staying true to its core initiative, the entire Sparks of Joy collection is free of single-use plastic and 100% made with natural fragrances that draw inspiration from the holidays.
“We’ve seen an overwhelmingly positive consumer response with the Sparks of Joy products selling quickly on Grove.com, and we’re pleased to offer the collection exclusively at Target stores nationwide and Target.com,” Luana Bumachar, vice president of owned brands and innovation at Grove Collaborative, said via email. “The entire line isn’t just festive — it’s also planet-friendly with no single-use plastics and refillable glass dispensers which supports Grove’s larger Beyond Plastic initiative to become 100% plastic free by 2025.”
